Gym Rat Clothing

This project explores photography, 3D design, branding, and web design.  By combining techniques from these disciplines, I was able to create my own athletic wear brand; GYM RAT.  It is a bold, intense performance brand that emphasizes durable gym wear through active lifestyles.  I chose to create athletic wear because it allowed my imagination to run wild. The name “GYM RAT” came to mind because I believe it highlights the lifestyle of being in the gym every day.  I used Adobe Dimension and Adobe Illustrator to bring my vision to life. Through this software, I designed a range of apparel and accessories, each featuring original logos and concepts.

-Nikko M.